Writing a Business Proposal

A business proposal needs to be persuasive, accurate, and factual but should also have an edge to it, that will make it stand out from all the other business proposals which your reader may have to go through.

Persuasive does not mean the same as begging.  You should state your case as succinctly as possible and make sure that you do not make claims which are exaggerated or untrue.  If you suggest turnaround figures they need to be based on sound research and experience, not plucked from the air.  Do not try to tell your reader that they should invest in your proposal or agree with it.  Instead the business proposals should do this for you, although it is acceptable to include a sentence or two at the beginning and the end, outlining why you feel that the proposal is worth an investment.

Facts should be able to be substantiated.  So if your potential investor asks you to provide proof for your claims then you will be easily able to provide the requested information.

Try to include some examples of how your business can actually develop and progress, which will make it a safer investment.

As ever when writing a business proposal always make sure that it has no spelling mistakes, that your punctuation is right, as well as the English grammar.  Poor presentation will certainly let you down and it is fundamental to proofread the proposal, make sure it is edited and if necessary use a computer package to ensure that there are no little mistakes to catch you out.